Personal Brand Funnel | Mo'olelo Marketing
The Personal Brand Funnel for Insurance Agents

Become the Trusted Advisor Your Best Clients Are Already Searching For

A done-for-you marketing system that positions you as the expert, so qualified leads come to you warm, pre-sold, and book straight onto your calendar.

Free strategy call. No contracts to change, no recruiting.

Client Ad
5.0★★★★★
Google rating
1k+
Qualified leads generated
100+
Campaigns launched
4+
Years partnering with agents
Why The Old Way Fails

4 Fundamental Flaws With How Most Agents Market

Buying generic leads and handing your social media to a faceless vendor quietly kills your credibility. Here's what actually happens.

Flaw #1

You're perceived as a telemarketer

Someone fills out a random form, has no idea what the ad said, and gets a cold call from you, sounding like the ten other agents who called that day. High-income clients don't buy from telemarketers. They buy from trusted advisors.

Flaw #2

You have no credibility or trust built

You're trying to convince a stranger who doesn't know you to put thousands into a product they don't fully understand. "Send me something to look over" and "I need to think about it" aren't real objections. They're code for "I don't trust you."

Flaw #3

You're completely dependent on a lead vendor

When someone else controls your leads, they control your business. You don't know what their ad said or how many other agents bought the same lead. You're renting someone else's marketing machine and paying more every month to keep it running.

Flaw #4

Your social media is generic, recycled content

Most agencies plug you into a shared content calendar full of the same impersonal posts dozens of other agents are running. It isn't you, and it quietly tells your audience you're just like everyone else. That's exactly the gap we close.

The Fix

We Flip the Script So Leads Chase You

We position you as the expert with education-first video. Prospects learn from you before you ever speak, so trust is high before the first call.

The Telemarketer Method

  • Cold-calling strangers who don't know you
  • Low perceived status, low trust
  • Competing with 10 other agents on price
  • Chasing leads who avoid your calls
  • Building someone else's business

The Trusted Advisor Method

  • Prospects watch your video and see an expert
  • High perceived status, high trust
  • You stand alone; there's only one you
  • Pre-sold leads book themselves onto your calendar
  • Building a brand and a business that lasts

Leads who already trust you

They've watched your video, learned from you, and show up to the call pre-sold instead of skeptical.

Appointments on your calendar

Prospects book themselves. Automated reminders and follow-up keep your show rate high.

A brand you own

Your face, your voice, your audience. No vendor can raise your price or sell your leads to someone else.

Done for you, start to finish

Scripts, filming coaching, editing, ads, funnel, automations, and weekly reviews. You focus on selling.

Free strategy call

Simple To Start

How It Works

Three steps from where you are now to a calendar that fills itself.

1

Book a free call

We look at your market, your current lead flow, and whether the Personal Brand Funnel is a fit. No pressure, no contracts to change.

2

We build your brand funnel

We write your scripts, coach you through filming, edit your videos, and build your branded ads, landing page, and automations.

3

Leads book onto your calendar

Your funnel goes live in about two weeks. Pre-sold prospects watch your video and book straight into your calendar.

Inside the System

Your whole growth engine, on the two platforms your clients actually scroll: Facebook and Instagram.

1
Attract
Custom branded ads
Ad Formats
ImageGIFVideo
Built For
Facebook
Instagram
📈 We A/B test every ad to find what converts
→
2
Engage
Educational video + landing page
Offer Form
Becomes a LeadYES
NORetargeting Ad · High IntentYES
NORetargeting Ad · Low IntentYES
Direct Booking + Automated Reminders
Plus value-driven follow-up videos, so no lead goes cold.
→
3
Sell
We coach you through it
Reach Out
CallTextEmail
The Path To Paid
1Appointment
2Deal
$Commission Paid
What To Expect: Your First 90 Days
Days 0–7
  • Kickoff call and onboarding
  • We build your branded ad campaign
  • You receive custom scripts and video training
Days 7–14
  • You film, we edit and set up the funnel
  • Funnel goes live, appointments start landing
Days 14–30
  • Automated follow-up and booking running
  • We monitor lead quality and booking rate
  • Support on objections, scripting, and deal strategy
Days 30–60
  • Weekly ad reviews and strategy adjustments
  • Coaching calls with Nakana to refine positioning
Days 60–90
  • Scale ad spend with confidence
  • Add retargeting and nurture layers as you grow

Ready to stop chasing leads and start attracting them?

Book a Call
Proof

Agents We've Built This For

Real campaigns that have generated 1,000+ qualified leads over four years partnering with agents. Use the arrows to browse, tap to play.

Jennifer · Insurance Agent

Launched a personal-brand video ad campaign that booked qualified annuity & IUL appointments straight to her calendar.

Kalei · Insurance Agent

Built and ran branded video ads that generated a steady flow of booked sales calls.

Aki · Insurance Agent

We built Aki's personal brand and ran her Medicare seminar ad campaign, driving registrations, booked appointments, and organic, trust-driven leads.

Eris · Insurance Agent

We helped Eris book webinar appointments and one-on-ones through targeted ad campaigns.

JenniferInsurance Agent
Case Study: How We Built Aki's Personal Brand
Aki, insurance agent

When Aki came to us, she was leaning on ads alone. We built her a personal brand from the ground up, positioning her as a trusted, recognizable face in her community.

That brand didn't just improve the return on her ad spend, it built real trust. People started recognizing her, referring her, and reaching out on their own, so leads began coming in organically alongside her paid campaigns. A year in, we're still working together, and the plan is to scale even further.

Higher Ad ROIMore return on every dollar spent
Organic LeadsCommunity trust drives referrals
1+ Year & ScalingAn ongoing partnership
What Clients Say
★★★★★

"I'm so happy I came across this business! Nakana's marketing experience is professional on every level. He's extremely personable, organized, and goes above and beyond with his marketing visions. Will definitely be coming back for my business marketing!"

M
Micah G.Google Review
★★★★★

"Nakana's knowledge, care, and dedication for his clients truly sets him apart. I highly recommend anyone looking to share their story or kickstart their business to reach out to Mo'olelo Marketing."

A
AaronGoogle Review
★★★★★

"Moolelo Marketing has been amazing to work with! Nakana is creative, knowledgeable, and truly understands how to make your brand stand out on social media. He took the time to understand our goals and delivered a strategy that brought real results."

J
Justin W.Google Review
★★★★★

"I highly recommend Nakana for your social media marketing needs! He's very professional, honest, and a hard worker."

K
KainaniGoogle Review
Everything Included

Here's What You Get

One done-for-you system, built around your voice and your story.

  • Branded ads targeting affluent audiences, A/B tested
  • Custom scripts and filming coaching
  • Full video editing for your ads and follow-up content
  • Educational pre-sell video that builds trust before the call
  • Branded landing page and direct calendar booking
  • Automated reminders and nurture videos on the Mo'olelo CRM
  • TCPA-compliant opt-in lead forms
  • Weekly ad reviews and coaching calls directly with Nakana

You keep your existing contracts and carriers. We're your marketing partner, not a recruiter.

We'll walk through pricing and fit on the call

Nakana Labrie, founder of Mo'olelo Marketing
Who You'll Work With

Aloha, I'm Nakana

I'm the founder of Mo'olelo Marketing. Mo'olelo is the Hawaiian word for "story," and I started this company because every business and every agent has a story worth telling. I'm from Hawai'i, and I wanted to weave that into the way I work.

For the past four years I've partnered with insurance agents and local businesses, writing their scripts, filming and editing their videos, and running the ads and funnels that turn attention into booked appointments. When you work with us, the strategy calls are with me, not an account manager.

Nakana LabrieFounder, Mo'olelo Marketing · Hilo, Hawai'i
Common Questions

Frequently Asked Questions

How much does it cost?

It depends on your market and how much ad spend you want to run, so we go through exact numbers on the call. What we can say up front: every program is month to month, your ad spend goes to Meta rather than to us, and the goal is for the first booked appointments to pay for the system.

Will this work for my business?

The Personal Brand Funnel is built for insurance agents and advisors who sell on trust: Medicare, life, annuities, IUL, and retirement planning. If your best clients are people who need to believe in you before they buy, this is built for you. If we don't think it's a fit, we'll tell you on the call.

How quickly will I see appointments?

Setup takes about two weeks, faster if you film your videos quickly. Most agents see their first booked appointments within the first month of the funnel going live.

Do I have to be in the videos?

Yes, and that's the whole point. The system makes you the face of your brand and the trusted expert your prospects learn from. We make it easy: we write your scripts, coach you through filming, and handle all the editing.

Couldn't I just do this myself for cheaper?

Maybe, but how much is your time worth? You could spend months building a funnel, writing scripts, managing editors, and running ads, or have our team do it all while you focus on selling.

Is this TCPA compliant?

Yes. All of our lead forms include an opt-in requiring leads to agree to be called, texted, and emailed by your business.

Do I need to change my contracts or carriers?

No. We're not recruiting agents. We're your marketing and growth partner, so you keep your existing contracts and carriers.

What CRM do I need?

All of our funnels and automations run on the Mo'olelo CRM, so everything is built, connected, and optimized in one place. Nothing for you to set up.

Book Your Free Strategy Call

Pick a time that works for you. We'll look at your market, your current lead flow, and map out what the Personal Brand Funnel would look like for your business.

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